Andy Smith approached us to rebrand himself. He had used his old branding for a number of years but it didn't feel true to him anymore. We used a color scheme he found on a t shirt in Myrtle Beach as a jumping off point. The colors seath summer vibes and they look good enough to eat! He is heavily into watersports and I wanted to play up that angle to create something that was uniquely Andy. I took inspiration from surfing, wakeboarding and speedboats. The logo is completely hand lettered and we made lots of extras he could use in several applications.