PINK TAIL POKE & HIGH TIDE SODA
Menu for High Tide Soda
I stepped away from lettering for this one and it felt good. Both businesses share the same space with the point of sale right in.between them. We needed to create an image that was similar and cohesive. It also had to serve as a separator of the two businesses.
The branding was completed by some very talented designers Seth Herman and Ryan Brinkerhoff. Using the colors and style they designed, Briella Cumings, Jeff Butzow and myself collaborated on the idea. We used the bottle mark from the High Tide logo on the soda side and the Pinktail pattern from the branding on the poke side.